Neuroscience 2 min read

Name It to Tame It

Sameer's chest tightens before every client call. He used to just push through it, silently, hoping it would pass. It usually got worse, not better. Then he tried something that sounds almost too small to matter: before the call, he'd say out loud, "this is dread." Nothing else. Just the label. The tightness eased within a minute or two.

That's not a coping trick he invented. In 2007, UCLA neuroscientist Matthew Lieberman scanned people's brains while showing them images of strong emotion. Just looking at the images lit up the amygdala, the brain's alarm system. But when people picked a single word for the emotion in the image, "angry," "afraid", amygdala activity dropped, and a regulation-linked region of the prefrontal cortex switched on instead. The word didn't erase the feeling. It moved the processing out of the alarm system and into the part of the brain that can actually decide what to do next.

This is why the first move in interrupting any of the eight identity patterns isn't "calm down" or "push through." It's naming exactly what's running, out loud or on paper, before anything else. One accurate word is often enough to shift the processing before you've even decided what to do about the feeling.

The Science

  • Lieberman, M. D., et al. (2007). Putting feelings into words: Affect labeling disrupts amygdala activity. Psychological Science. journals.sagepub.com
  • Kross, E., et al. (2014). Self-talk as a regulatory mechanism: How you do it matters. Journal of Personality and Social Psychology. University of Michigan PDF

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